By Samantha Jiménez, Brand Creative Last week was Fashion Week in New York City and to join the event,  Insight TR3S has released a summary of their study “Hispanic Adult Millennials Living the ‘Next Normal’: Age of Uncertainty” taking a close look at the fashion preferences and habits of Latino young adults. You can read the summary here, but we thought it would be easier and faster to digest if we designed an infographic out of it. Data used is focused in bicultural and bilingual Hispanic millennial women ages between 18 and 29. We hope you enjoy it and please feel free to share!
Pop-upView Separately

By Samantha Jiménez, Brand Creative

Last week was Fashion Week in New York City and to join the event,  Insight TR3S has released a summary of their study “Hispanic Adult Millennials Living the ‘Next Normal’: Age of Uncertainty” taking a close look at the fashion preferences and habits of Latino young adults.

You can read the summary here, but we thought it would be easier and faster to digest if we designed an infographic out of it. Data used is focused in bicultural and bilingual Hispanic millennial women ages between 18 and 29.

We hope you enjoy it and please feel free to share!

by Samantha Jiménez

Categorizing people from Hispanic descent as Latino can be too generic sometimes. So we went around the office asking people how they felt about their ethnic and cultural identity. There were the Guatemalans, Mexicans, and Colombians, but there were also Americans and even one whose first impulse was to say he was a Texan! Here’s to diversity!

Infographic: Day of the Dead.

by Samantha Jiménez

We found this amazing infographic about some Day of the Dead insights. We hope you like it as much as we do. It’s amazing to see how a Mexican tradition is making its way into the American mainstream culture. Halloween has been part of northwestern and central Mexico celebrations for decades now. The famous “Trick or Treat” say is translated into “¿Me da mi calaverita?” coming out of Mexican children’s mouths dressed up in costumes while they roam the streets asking for candy, just like in the U.S.

And while Halloween is common in Mexico, the Día de los Muertos celebration was not very popular in the U.S. until recently. Just the other day, I found this amazing window display in the mall. It’s exciting to live in this moment in history when different cultures are being knitted together in the wonderful multicultural reality that America is today.

Infographic via Creative Director Alex Campo.

Source: golinharris.com

American Fútbol?

by Jorge Almeida 

How interested in American football are Hispanic sports enthusiasts?

It’s common knowledge that the majority of Hispanics favor fútbol (or soccer, to use the U.S. colloquial), but will Hispanics – especially older and more Spanish-dominant biculturals – ever hang up the soccer cleats for a helmet?

More importantly for marketers, will the NFL ever rival the likes of the Champions League or the most-watched sporting event in the world, the FIFA World Cup? The Hispanic following of the NFL is growing, for sure. Maybe one day instead of screaming “Goooaaaal,” Hispanics will be screaming, “Goooaaaal … de campo (field goal).”

Some promising stats on the growth of Hispanic interest in the NFL:

  • 2011 was the most-watched NFL regular season ever among Hispanics, averaging 1.35 million viewers
  • Super Bowl XLV and Super Bowl XLVI were the most-watched TV programs ever among Hispanics
  • 13 NFL regular-season games averaged over 2 million Hispanic viewers in 2011, up from only five games in 2010 and 2009
  • Hispanic NFL fans spend over 14 hours engaged with the NFL each week during the regular season

Read More

Top