Richards/Lerma Exchange Program - Week 4
The Richards/Lerma Exchange Program is officially over and Jorge and Pablo have safely returned to their home countries. Read their reflections from the past month and the biggest takeaways from their experience.
By Jorge Rosales, Art Director at Richards/Lerma
First and foremost, I’d like to thank Pete, Aldo, and Guillermo for making this experience possible for Pablo and me.
Even as I try to reflect on a month, I find it very difficult to believe it was only 30 days, and at the same time that it flew by so quickly. I was very fortunate to not only experience the creative processes and environment of another office, but also of another country. My relatively young career in advertising has been very unique for many reasons: I was educated in the U.S., I work side by side with an amazing cast of people from around the world, and I recently had the opportunity to learn what is done differently in Argentina, one of the most creative countries in the world.
I am nothing but confident this exposure can only mean growth as an art director that will happily transfer to my projects and clients. Through this experience, I bring back new procedures, new ways of thinking, and fresh approaches and techniques. In a nutshell, I return with more strategies to attack the ever-challenging tasks of coming up with memorable, world-class advertising.
The cast assembled in Furia is one of the tightest-knit families I’ve ever seen and had the pleasure to be part of. It is never where you are or what you’re doing, but rather who you’re with in those moments. The guys at Furia have become great colleagues and, more importantly, friends.
Lastly and most important, I’d like to thank anyone and everybody who has been part of this experience. You’ve made it unforgettable. Thank you for the hospitality, the memories, and the laughs.
Ciao for now.
By Pablo Cerezo, Art Director at Furia
I’m back! Back in Argentina, in Buenos Aires, and at Furia. I arrived feeling strange because I had gotten used to Richards/Lerma (“R/L”), the Texas weather, and the people. After spending so much time living elsewhere, it is almost impossible not to recap and make comparisons. It makes you appreciate everything you have and understand how different (or not) we are. Working at R/L made me realize the value of team work and to respect ideas, the process, etc.
I was very lucky to get this opportunity at this stage of my life. I grew a lot this month, and my only hope is to prove this at work and share with my peers everything I’ve learned from this exchange.
A month passed by so fast that I feel as if I were only gone a weekend. I was lucky that from the beginning everyone was good to me. I don’t have enough words other than thank you. Thank you to Pete Lerma, Aldo Quevedo, and Guille Tragant for trusting Jorge and me to be the first selected for this exchange program. I have no doubt that this program will make the three agencies continue to grow together, that the distances between the three countries will seem increasingly shorter.
Thank you very much, and see you again tomorrow as always. :)