Richards/Lerma Summer Exchange - Week 1
Richards/Lerma has officially started its summer exchange program between its U.S. and Argentina offices. Jorge Rosales, Art Director at Richards/Lerma, and Pablo Cerezo, Art Director at Furia, are the first to participate in the program. In a literal “Mi casa es tu casa," both are living in each other’s home, working on each other’s projects, and living each other’s lives. See how their first week went below!
By Jorge Rosales, Art Director at Richards/Lerma
What once was Dallas is now Buenos Aires.
What once was a stretched landscape that required driving to reach a location has been replaced by a condensed city, buzzing around the clock. Buildings, structures and landmarks fight for the same real estate. What one can see in three city blocks in Buenos Aires can take a 10-minute drive in Dallas. Shops opening, residents sweeping their sidewalk, dogs being walked, and of course the bus driver who apparently is not trying to pick up a fare, but simply treating his route as a speedway course are just a few of the events I’ve witnessed daily in my first week.
What once was a mundane eight-minute commute in Dallas is now a 45-minute people-watching expedition by foot and bus. The slow migration of residents that takes place from neighboring apartment buildings leads to multiple bus stops in the morning. The bus fills and overfills with individuals who can tell where they are and where they must get off just by the speed bump count and turns taken, so as not to take their eyes away from their phones or morning paper.
What once was an office with 30+ friends who doubled as colleagues separated by distance with minimal décor and a rock band setup is now a homely, eccentric office inhabited by 10+ friends who also double as colleagues. The walls are filled with what I believe is the best invention of all time: books. There are shelves, rows and stacks of books with the sole purpose of creative inspiration to any who lend their time and attention. Peppered along these shelves are a plethora of trinkets that must have an interesting story as to how they came to sit on these walls.
Not all has changed.
What once was an agency filled with talented individuals, ambition and innovative thinking is still the same. The standards and expectations set for all work with the stamp of Richards/Lerma or Furia transcend all manmade boundaries.
I look forward to embracing the subtle differences between advertising lives in Dallas and Argentina.
By Pablo Cerezo, Art Director at Furia
My day started at 7 a.m. Yes, 7 in the morning! I checked my phone and saw the temperature was over 35°C, though it seems that it’s going to be higher than that.
I take a shower, have breakfast and go to the agency…like a zombie, not only because I feel like a dead man at that hour, but because there was nobody on the street. Nobody. It was empty like a ghost town! Everyone moves here by car even for small distances. Dallas is very different from Buenos Aires where everyone moves by bus, train or car, but you can handle every option. Dallas seems to live in the middle of a “Scalextric” where everyone moves, and nobody has time for rest.
Finally I ARRIVED AT THE AGENCY! And that’s when I do not feel foreign. The first week was intense, but the journey and the workgroup have flown well. It makes you want to work and be involved in each project, and that makes the time go by. And although you woke up early, you keep working and working…
From the beginning, everyone at the agency has pointed out to me that this is also my agency. These are my accounts, my projects, and although we are physically in three different offices, we work and we are just one.