By: Jorge Almeida, Brand Manager
There’s something about me that’s personal that I don’t like to talk about at work. It’s something I’m proud of, but I only bring it up when people ask me about it. And there’s a reason for that. Because it’s about my addiction. I’m addicted to running.
I’m not going to talk too much about how I started running. (That’s a really long story – but a good one, nonetheless, that I’ll save just for those who really want to hear it.) But after 12 full marathons, 13 half marathons, and 4 half IRONMANs, I’ve come to realize a very important thing about my addiction. Running has taught me so many things that apply to my job. In fact, there are so many lessons and teachings that easily relate to my role at Richards/Lerma. Here are a few:
- Running teaches you commitment. Should you go out with your friends and stay up late on Friday night or wake up at 5 a.m. Saturday to run the Katy Trail? In dealing with clients and your internal teams, you need to be fully committed to your projects all the way through, just as you commit to your training and running plans.
- Running is about setting goals: “I want to run a 5K.” Or maybe you want to run your first marathon under four hours. In the same way, we need to set goals with our clients. Are we bringing more sales to our clients? Are we increasing brand awareness by a certain percentage by the end of the year?
- Running also teaches you about accountability. Especially if you run with a group. Your fellow runners will keep you accountable if you don’t show up and run. Very similarly, an important part of a good client/agency relationship is holding each other accountable on things such as timelines and objectives.
That’s it for now on my addiction, but I know it will provide many more lessons that I can bring to my work at this agency.
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