Perspective of the Agency from a Nueva Lermana
By: Sydnee Bush, Social Strategy Intern
When I walked into Richards/Lerma on my first day, I expected a warm welcome (no pun intended with the reality of Dallas weather), many new faces, and the smell of coffee. I didn’t get what I expected; I got more. I was greeted with hugs instead of handshakes, fresh smiles instead of just faces, and Clamato instead of coffee. With the consideration of only being in Texas for 72 hours and starting work at an agency I had only visited via Google Maps, you can imagine the mezcla of apprehension, nervousness, and excitement flowing through my veins. This is my sixth week at R/L, and I am happy to say that the apprehension and nervousness have ceased and I have survived on excitement alone.
Being that I’ve always been on a creative track (copywriting), I never saw myself pursuing a career in social media or digital, but as a social-savvy Millennial, this discipline is second nature. The most rewarding part is that, in addition to social listening and moderation, I get to leverage my writing skills daily when developing content for client and internal work. Although I started taking Spanish classes in kindergarten, minored in Spanish in college, and studied abroad in Argentina, my ability and confidence to speak Spanish has improved even more in my short time here.
The beauty of my internship here at Richards/Lerma is that I truly learn something new every day (yes, even things unrelated to advertising). I can’t wait to see how my time here will unfold, and I’m glad to be “una Lermana!”